Brand view

IDG127 / Atelier 127

Demand captured before production — The 01 Jacket, $180.

127

Pre-orders

23

Days until estimated production

150

Production threshold

84%

Production confidence

Demand for The 01 Jacket

85% to threshold

Total pre-orders

127

23 below the 150-unit production threshold. Average accrual: 9 orders / day.

Committed value$22,860
Production window21–28 days
Forecast inventory riskNone — build to order

Preferred fit breakdown

  • Slim38
  • Regular61
  • Relaxed28

Regular fit accounts for 48% of committed demand.

Size distribution

  • XS6
  • S21
  • M42
  • L35
  • XL17
  • XXL6

Colour demand

  • Black84
  • Charcoal26
  • Bone17

Charcoal and Bone are captured as waitlisted interest, not yet in production.

Measurement ranges (10th–90th percentile)

  • Chest91–112 cm
  • Waist76–99 cm
  • Hips89–110 cm
  • Shoulder41–49 cm
  • Inseam74–86 cm

Scale 35–120 cm. 94% of committed customers sit inside the current manufacturing grade range.

Production Intelligence

  • 01

    127 customers have already committed to The 01 Jacket.

  • 02

    Regular fit represents the largest demand segment.

  • 03

    Most customers fall within the current manufacturing measurement range.

  • 04

    23 additional orders are required to trigger the planned production run.

Atelier 127 is no longer forecasting inventory. Every unit in this production run is already spoken for, sized against a real customer, and costed before a single metre of cloth is cut.